MARKETING & MANAGEMENT

P.O. Box 5187 1202 East Locust

 Bloomington, IL. 61702-5187

Phone: 309 - 829 - 8671

Fax: 309-828-3546

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MARKETING & MANAGEMENT I

Are you interested in a career in the field of sports, entertainment, or recreation? Are you interested in pursuing a career in sales or marketing in general? This class will give you hands-on experience in Sports & Entertainment Marketing as you research, create, price, and develop sales promotions for your own new idea. Choose from a resort, restaurant, or new sports team. See how movies such as Hitch and Jerry MacGuire relate to what we are learning in class. Learn from speakers who are currently working in this constantly growing field.

Experience how to run and manage a small business through school based ventures including; a vending machine enterprise. Students will simulate e-commerce, develop customer service skills, increase verbal and nonverbal communication, create store operation protocol, manage, and acquire entrepreneurship abilities. Observe real business applications first-hand through field trips to the RAMS training facility and Union Station.  Learn how to work as a team through teamwork training at Camp Timber Pointe. Develop leadership experience while creating a business plan, marketing proposal, sales presentations, and brochures. This course is recommended for students who want to major in the area of Business, Marketing, or Management

MARKETING & MANAGEMENT II

Prerequisite:  Successful Completion of Marketing & Management I

Articulated with Heartland Community College

Are you considering in majoring in business or marketing? Expand your management and sales skills in this challenging second year course. You will be working with school organizations, businesses and non-profit organizations to develop authentic promotional plans for execution.