Steps:
1.
Create an 8.5 x 11 inch rectangle to represent the paper
of the flyer.
2.
Draw another shape to highlight your headline, subhead,
or body copy.
3.
Type should be at least 1/4 inch away from the margins.
4.
Make sure you keep in mind the following graphic design
principles:
·
Flow
·
Dead space
·
Dominant element
·
Power Quadrant
5.
Include the following elements:
·
One clip art image
·
2-3 other elements (shapes, dots, lines, etc…)
·
Headline and subhead or body copy
6.
Choose a bold Sans Serif or Novelty font for your headline.
7.
Choose easy-to-read Sans Serif or Novelty fonts for your
sub heads and body copy.
8.
Be creative and try to make your design interesting.
Use the text path tool, sheering tool, and other tools to be creative.
Flyer #2 Grading Rubric |
||||
|
Student Name: |
||||
|
|
1 |
2 |
3 |
Score |
| Color
Scheme |
Type
difficult to read because of poor color choice. |
Type
easy to read, but colors do not fit a scheme. |
Type
easy to read. Project designed using a chosen color scheme of 2 to 4
colors plus black and white. |
|
| Type
Prioritization – This category carries double point value |
Little
difference between type sizes. |
2
levels of type size or style. |
3
distinct levels of type. |
|
| Dead
Space |
Design
elements look crowded onto page. No dead space. |
Some
dead space but not enough or not correctly positioned to direct eye
to important area. |
Correct
amount of dead space that helps move eye to important element/s. |
|
| Flow
or rhythm |
Design
elements randomly positioned. White space is trapped in the middle of
design. |
Elements
are organized to move viewer’s eye around page. |
Elements
are organized to move viewers eye to specific points on page. |
|
| Visual
Impact |
Design
is boring. |
Design
has beginnings of interesting visual appeal. |
Design
is interesting, intriguing, exciting, clever, disturbing or just plain
cool. |
|
| Originality |
All
art and elements were obtained from clipart, internet or other source. |
Art
was obtained from non-original source, but has been modified slightly. |
Art
is original, or so highly modified, that it becomes something completely
new and original. |
|
| Graphic
elements such as lines, bullets, arrows, or shapes.
|
There
are one or no graphic elements or includes photos. |
There
are as least 2 graphic elements. |
There
are more than 2 graphic elements. |
|
| Margins |
Type
closer than 1/4 inch to edge of paper, pictures, and folds. |
Type
margins correct in some places but closer than 1/4 in others |
No
type closer than 1/4 inch. |
|
| Comments: |
TOTAL: |
|
||
The picture of Muhammad Ali is a good example of a dominant element.
|
 |
Notice how the line leads your eye down to the type below. This is an example of "flow." |
 |
Type word "SHOW" is located in the power quadrant.
|
 |
| The large amount of DEAD SPACE in this design draws your eye toward the bug. |
 |
This is a very interesting design, but extremely cluttered. |
 |