Business card assignment

The correct size for a standard card is 2 inches by 3 1/2 inches.

In the world of business and industry the business card is an important part of establishing an identity.  It is possible to build a “look” around it. It can serve as an ice-breaker, a conversation piece, or something that the recipient is fascinated with or curious about.  It represents you when you are not there; it reminds people about who you are and what you do.

Element that need to be included on the business card are:

See some sample business cards here

Look at the book “The Best of Business Card Design”

There are an infinent number of possible ideas that make a good design.  Challenge yourself to make a well-designed business card. Use adobe illustrator to make your designs. Use some of the logos you previously designed on some of your cards.

1.     Design 5 personal business cards.

2.     Use clip art is some of the designs

3.     Try some designs in color and at least one in just black and white.

4.     Arrange all business cards on one sheet of paper neatly

 

Your designs will be graded using the following criteria:

 

 

Business cards

Student Name

 

1

2

3

4

Score

Good use of dead space

No dead space or balance to guide viewer’s eye to move to dominant element.

 

 

Good use of dead space or balance.

 

Visual impact – Does the design make a “statement” visually

Boring

 

 

Interesting

 

Flow or rhythm

Design elements randomly positioned. White space is trapped in the middle of design.

.

Elements are organized to move viewer’s eye around page

Elements are organized to move viewers eye to specific points on page.

 

Commitment

Minimal amount of time spent.

Some time spent.

 

Obviously a good deal of time spent making this work.

 

Type Prioritization

Little difference between type sizes.

 

2 levels of type size or style.

3 distinct levels of type.

 

Margins

Type touches edge of card or objects

 

Type too close to edge or objects

At least 1/8 inch margins

 

 

Graphic elements such as lines, bullets, arrows, or shapes.

There are little or no graphic elements other than photographs.

 

There are as least 5 graphic elements..

There are more than 5 graphic elements

 

Are all 5 designs distinctly different.

 

 

No, they all look alike.

 

 

All designs are original and different.

 

Comments

Total

 

 

 

 

 

 

 

 

Leaning standards – Visual Arts 25-A, 26-A&B Language Arts 3-A, 3-B, 3-C, 5-A, 5-B