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Design
Terms
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| design
elements |
any
part of a design such as:
- headlines
- sub
heads
- photos
- art
- bullets
- logos
- body
text
- price
- phone number
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| informal
balance |
when
elements are not equally balanced. |
| formal
balance |
when
elements are equally balanced on each side of the page. |
| Rhythm
"flow" |
use
of design elements to move readers eye across page |
| Design |
the
form of art used to create layouts |
| Unity |
when
elements "fit" or "work" with each other |
| Prioritize
type |
Making
most important type the largest and less important type smaller |
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| Classification of type |
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| All type can be classified into
the following categories. |
- Roman
- Sans Serif
- Square Serif
- Novelty
- Script
- Text
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