Corporate Identity

 

Click here for envelope template

Sizes: All standard business sizes

• letterhead: (stationary) is US letter size 81/2 X 11
• business card" 3.5 X 2
• envelope: click link above this is a standard business size envelope

Directions: Design a business card, envelope and letterhead with similar design characteristics. This helps to build an identity for the company who is your client.

 

Steps

1. Make up a company that has a need for envelopes, cards, and letterheads.
2. Choose an appropriate color scheme. For example a company that sells Christmas supplies might use red and green in their colors.
3. Design an appropriate logo that represents the company name in a creative way.
4. Using the color scheme, logo, and appropriate artwork, design your 3 parts to create a “corporate identity” for your company.

 

Grading

50 points total

 

Do the 3 items successfully create a “look” or identity? 0-1-2-3-4-5-6-7-8-9-10

 

Commitment-------------------------------------------------- 0-1-2-3-4-5-6-7-8-9-10

 

Is the logo well designed?----------------------------------- 0-1-2-3-4-5-6-7-8-9-10

 

Originality------------------------------------------------------0-1-2-3-4-5-6-7-8-9-10

 

Visual impact--------------------------------------------------0-1-2-3-4-5-6-7-8-9-10