Brochure

Student Name

RUBRIC

1

2

3

Score

Color Scheme

Type difficult to read because of poor color choice.

Type easy to read, but colors do not fit a scheme.

Type easy to read. Project designed using a chosen color scheme of 2 to 4 colors plus black and white.

Type Prioritization

Little difference between type sizes.

2 levels of type size or style.

3 distinct levels of type.

Type

Type is sloppy. Heads and subheads don't stand out.

design contains heads, subheads, but is inconsistent.

Good dynamic headlines. Easy to find subheads. Margins correct.

Flow or rhythm

Design elements randomly positioned. White space is trapped in the middle of design.

Elements are organized to move viewer’s eye around page.

Elements are organized to move viewers eye to specific points on page.

Visual Impact

Design is boring.

Design has beginnings of interesting visual appeal.

Design is interesting, intriguing, exciting, clever, disturbing or just plain cool.

Visual Syntax

Not used effectively

Only graphic elements, or bullets

Use of subheads, numbers, bullets, colors and repeated shapes

Graphic elements such as lines, bullets, arrows, or shapes.

There are little or no graphic elements other than photographs.

There are as least 5 graphic elements.

There are more than 5 graphic element.

Color photos

Commitment

Work is rushed and shows lack of effort

Work shows lots of time and effort

Comments

Total

34 points possible