Business
card assignment
In the world of business and
industry the business card is an important part of establishing an identity.
It is possible to build a “look” around it. It can serve
as an ice-breaker, a conversation piece, or something that the recipient is
fascinated with or curious about. It represents you when you are not there;
it reminds people about who you are and what you do.
Business cards contain the following design elements:
See some sample business cards here
Look at the book “The
Best of Business Card Design”
There are an infinent number
of possible ideas that make a good design. Challenge yourself to make a well-designed business card. Use
adobe illustrator to make your designs. Use some of the logos you previously
designed on some of your cards.
1. Design 5 personal business cards.
2. Use clip art is some of the designs
3. Try some designs in color and at least one in just black
and white.
4. Arrange all business cards on one sheet of paper neatly
Your designs will be graded
using the following criteria:
Business
cards
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Student
Name
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1
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2
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3
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4
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Score
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| Good
use of dead space
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No
dead space or balance to guide viewer’s eye to move to dominant
element.
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Good
use of dead space or balance.
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| Visual
impact – Does the design make a “statement” visually
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Boring
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Interesting
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| Flow
or rhythm
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Design
elements randomly positioned. White space is trapped in the middle
of design.
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Elements
are organized to move viewer’s eye around page
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Elements
are organized to move viewers eye to specific points on page.
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| Work Ethic |
Student always uses classroom project time well. Conversations are primarily focused on the project and things needed to get the work done and are held in a manner that typically does not disrupt others. |
Student usually uses classroom project time well. Most conversations are focused on the project and things needed to get the work done and are held in a manner that typically does not disrupt others. |
Student usually uses classroom project time well, but occasionally distracts others from their work. |
Student does not use classroom project time well OR typically is disruptive to the work of others. |
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| Type
Prioritization
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Little
difference between type sizes.
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2
levels of type size or style.
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3
distinct levels of type.
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| Margins
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Type
touches edge of card or objects
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Type
too close to edge or objects
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At
least 1/8 inch margins
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Graphic
elements such as lines, bullets, arrows, or shapes.
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There
are little or no graphic elements other than photographs.
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There
are as least 5 graphic elements..
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There
are more than 5 graphic elements
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| Are
all 5 designs distinctly different.
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No,
they all look alike. |
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All
designs are original and different.
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Comments
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Total
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