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Logo Design

More sample logos here
Your logo is a visual representation of everything your company stands for. Think of McDonald's golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies still skimp on developing this key identity piece.Logo Types
There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike's swoosh-that become linked to a company's brand.

Getting started
- Look at the logos of other businesses in your industry.
- Make it clean and functional. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive.
- Your business name will affect your logo design. If your business name is "D.C. Jewelers," you may wish to use a classy, serif font to accent the letters (especially if your name features initials). For a company called "Lightning Bolt Printing," the logo might feature some creative implementation of-you guessed it-a lightning bolt.
- Don't use clip art. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it'll set your business apart from others.
Grading: (qualities of a good logo)
Basically each logo
is worth 6 points. One point for each of the following criteria. This
assignment is worth 50 pts total (6 pts per logo).
- Commitment – Was
time spent designing logos, or were they just "churned
out?" (2 pts)
- Originality – Are your ideas your own. If you copied your idea, did you change
it enough to make it your own work? (2 pt)
- Skill – Do your designs show that you used the software to it’s full
potential, or could you have done the same work with a crayon and brown
paper bag? (2 pts)
- Viewer
impact - is it attractive, interesting, informative? Do I want to look at it?
Is it visually pleasing, or intentionally disturbing? Does it "work?" (2
pts)
- Color & Black Works well in color and black and white
- Presentation- Are logos arranged and presented professionally (1 pt)
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