Logo practical test

This is a practical test in logo design. A logo is a name, symbol, or trademark designed for easy and definite recognition. A logo is a unique symbol or design that represents a company or organization. A logo is a visual representation of the company. Logos should express something about the company visually.

Test directions: Produce 3 thumbnail sketches for a logo and from these choose one to draw a final design. The logo is for a company that produces hiking shoes and boots. The logo should convey durability, and the outdoors. The company name is Ironfoot Hiking.

Presentation - Download template

The logo should be:

• interesting
• eye catching
• Thumbnails sketches may be black and white, but final logo should be in full color
• Form a clear regconizable image

Things to avoid

• heavy decorations
• smooth gradient color transitions
• the image of a living person
• photography
• complex imagery
• culturally sensitive imagery