Graphic Communications “Animated GIF” Assignment

Create an animated advertisement using these elements

• Animation must be 10-15 frames in length
• The graphic must advertise something
• Use different layer styles to create different effects on text, shapes, or images
• When saving your document, be sure to “Save Optimized As” from Adobe ImageReady in order to make it an animated GIF

You can use both Photoshop and Illustrator to make your animated GIF ads

When posting this for the web, DO NOT post this ad by making it part of your Photo Album. Using the Photo Album feature causes the animation to stop working. Instead, do the following

• Create a new webpage for your personal site and title it “GIFs”
• Insert any animated gif you create into the page
• Create a hyperlink for this page on the navigation frame (left hand side) of your website.

Task	1 pt	2 pt	3 pt	Total
# of Animation Cells	GIF is made 5 frames or less	GIF is made of 6 to 10 frames	GIF is made of 11 to 15 frames
Viewer Impact	Animation is boring, color scheme is lifeless, overall – uninteresting	Animation is “okay” at best – meets demand	Animation is original and interesting
Animation Timing and Motion	Animation appears to be slow and boring, staggered, non-fluid, with no structure	Animation is smooth, though with no rhyme, reason, or order to patterns	Animation is fluid – good movement, appears seamless
Layer Styles	Layer styles are hardly used at all	Only one or two layer styles are used to enhance the animation	Layer styles are abundant, enhancing the look and feel of the animation
Appropriateness			Student kept the subject matter “school appropriate”